Privacy policy

Welcome to Lord & Taylor. We understand that your privacy is important to you, and we want you to feel confident about how we handle your personal information. This Privacy Policy explains in clear terms what information we collect, why we collect it, how we protect it, and what choices you have about your data.

What is a Privacy Policy?
Think of this as your guide to understanding how we handle your personal information. Just like you'd want to know how a bank protects your money, this policy explains how we protect your data. It's a legal requirement, but more importantly, it's our promise to you about how we'll treat the information you share with us.

Regal LT Online LLC ("Lord & Taylor," "we," "us," or "our") operates the Lord & Taylor website (www.lordandtaylor.com), mobile applications, and related services (collectively, the "Services" or "Site"). We are committed to protecting your privacy and ensuring transparency in how we collect, use, share, and protect your personal information.

This Privacy Policy ("Policy") describes our privacy practices and your rights regarding your personal information. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Policy. If you do not agree with our practices, please do not use our Services.

Why Privacy Matters to Us

At Lord & Taylor, we believe that trust is the foundation of every customer relationship. That's why we've built our privacy practices around these core principles:

· Your information belongs to you - We collect only what we need and give you control over your data

· Transparency is essential - We clearly explain what we do with your information, no hidden surprises

· Security is our priority - We implement industry-standard security measures to protect your data

· Your choices matter - We respect your preferences and provide options to control how your data is used

Privacy Tip
We encourage you to take a few minutes to read through this Policy. Understanding how we handle your information will help you make informed decisions about your privacy and feel more comfortable shopping with us. If legal language feels overwhelming, look for our explanatory boxes like this one throughout the document.

2. SCOPE AND APPLICATION

2.1 What This Policy Covers

This Policy applies to all the ways you interact with Lord & Taylor, whether you're browsing our website from your laptop, shopping through our mobile app, calling our customer service team, or visiting us in person. Specifically, it covers:

· Visitors to our website (www.lordandtaylor.com)

· Users of our mobile applications

· Customers who make purchases from us

· Individuals who create accounts with us

· Subscribers to our newsletters and marketing communications

· Participants in our loyalty programs

· Users who interact with us through social media

· Individuals who contact our customer service

Think of this Policy as your guide to understanding our relationship when it comes to your personal information. It explains your rights and our responsibilities across all these touchpoints.

2.2 What This Policy Does Not Cover

While we want to be comprehensive, there are some things this Policy doesn't cover:

· Third-party websites linked from our Services (they have their own privacy policies)

· Platforms operated by our partners or affiliates

· Services provided by third parties (even if accessed through our Site)

· Information collected offline (unless we specifically tell you otherwise)

When you click on a link that takes you away from our Site, you're entering someone else's digital space, and their privacy rules apply.

2.3 Our Partnership with Shopify

Here's something important you should know: Lord & Taylor uses Shopify Inc. ("Shopify") as our ecommerce platform provider. Think of Shopify as the engine that powers our online store - they handle the technical infrastructure that allows you to browse products, add items to your cart, and complete purchases securely.

Understanding Platform Partnerships
Many online retailers use specialized platforms like Shopify to handle the technical aspects of ecommerce. It's like how a restaurant might use a specific payment processor for credit card transactions. Shopify helps us provide a secure, reliable shopping experience while we focus on curating great products for you. They process data on our behalf according to strict agreements that protect your privacy.

When you shop with us, Shopify processes certain information on our behalf as our trusted service provider. This includes:

· Processing your payment information securely

· Managing the checkout flow

· Providing fraud protection

· Maintaining the technical infrastructure of our store

We've carefully selected Shopify because they maintain high security standards and have entered into agreements with us to ensure your information is protected. While Shopify handles the technical aspects, we remain responsible for your customer relationship and how your data is used for our business purposes.

3. INFORMATION WE COLLECT

Understanding what information we collect helps you make informed decisions about what you share with us. We collect various types of information to provide you with the best possible shopping experience and to operate our business effectively. Let's break this down into categories:

Quick Summary: Types of Data We Collect
We collect information in several categories:

· Basic contact info (name, email, address)

· Shopping activity (what you buy and browse)

· Technical data (IP address, device type)

· Communication records (customer service chats)

· Optional info (preferences, sizes)

We only collect what's necessary to serve you well and operate our business. You're always in control of what you share.

3.1 Personal Identifiers

These are the basics - information that helps us know who you are and how to reach you:

· Contact Information: Your name, email address, phone number, and mailing addresses (both billing and shipping)

· Account Information: The username and password you create, your account number, and customer ID

· Government Identifiers: Only collected when required by law (for example, for certain high-value purchases or tax reporting)

· Social Media Information: If you choose to connect your social accounts or interact with us on social platforms

We need this information to deliver your orders, communicate with you, and provide customer service. Without it, we simply couldn't function as an online retailer.

3.2 Commercial Information

This is information about your shopping activity with us:

· Purchase History: What you've bought, when you bought it, how much you spent

· Shopping Behavior: Items you've viewed, products in your cart, wishlist items, and yes, even those abandoned carts

· Payment Information: Your payment method preferences and tokenized payment details (don't worry, we don't store your full credit card numbers)

· Returns and Exchanges: Your return history and preferences

🔒 Security Note
When we say "tokenized payment details," we mean your credit card number is replaced with a random token that's meaningless to hackers. Even if someone accessed our database, they couldn't use these tokens to make purchases. Your actual card numbers are secured by our payment processors, not stored in our systems.

Why do we track all this? It helps us understand your preferences, make better recommendations, and improve our inventory to better serve you and customers like you.

3.3 Device and Technical Information

Every time you visit our Site, your device shares certain technical information:

· Device Identifiers: IP address, device ID, and advertising identifiers

· Browser Information: What browser you're using, its version, and language settings

· Operating System: Whether you're on Windows, Mac, iOS, or Android

· Network Information: Your internet service provider and connection type

· Location Data: Your approximate location from your IP address, or precise location if you give us permission

Technical Data Explained
Think of technical data like a digital handshake. When your device connects to our site, it shares basic information to ensure compatibility and security. It's similar to how your phone automatically adjusts to different cell towers - the technical exchange happens in the background to provide you with the best experience.

This technical data helps us ensure our Site works properly on your device, detect and prevent fraud, and understand how customers use our services.

3.4 Usage and Analytics Information

We pay attention to how you interact with our Site:

· Website Interactions: Which pages you visit, what you click on, search queries, and time spent

· App Usage: Features you use, in-app actions, and performance data

· Shopping Patterns: Your browsing history on our Site, product preferences, and size preferences

· Engagement Metrics: Whether you open our emails, click links, and respond to marketing

This helps us improve our Site design, fix problems, and personalize your experience.

3.5 Communication Information

When you communicate with us, we keep records:

· Customer Service: Chat transcripts, email conversations, and phone call recordings (we'll always let you know if we're recording)

· Reviews and Feedback: Product reviews, survey responses, and testimonials you provide

· User-Generated Content: Photos, videos, or other content you share with us

These records help us provide better service, train our team, and showcase authentic customer experiences.

3.6 Inferred and Derived Information

Based on your interactions with us, we may infer certain things:

· Preferences: Your style preferences, favorite brands, and price range

· Demographics: Age range or gender (if you haven't told us directly)

· Segments: Whether you're a frequent shopper, bargain hunter, or luxury buyer

How Inference Works
If you frequently browse and buy athletic wear in size medium, we might infer you're interested in fitness apparel in that size. This is similar to how a personal shopper in a store would remember your preferences. These inferences help us show you relevant products instead of random items you'd never buy.

This helps us tailor our communications and offers to be more relevant to you.

3.7 Sensitive Personal Information

We're extra careful with sensitive information and only collect it with your explicit consent:

· Financial Information: Bank account details for refunds

· Precise Geolocation: For store locator or delivery features

· Accessibility Needs: To provide appropriate accommodations

We apply additional protections to this sensitive data and limit its use to the specific purposes for which you provided it.

3.8 Information from Third Parties

Sometimes we receive information about you from other sources:

· Shopify: Transaction data and fraud prevention signals

· Payment Processors: Transaction verification and fraud scores

· Marketing Partners: Interest categories and demographic data (in compliance with privacy laws)

· Data Providers: Address verification and identity verification services

· Social Media Platforms: When you interact with our social content or use social login

This additional information helps us provide better service, prevent fraud, and understand our customers better.

4. HOW WE COLLECT INFORMATION

Now that you know what we collect, let's talk about how we collect it. We gather information through various methods, and we want to be transparent about each one:

Collection Methods at a Glance
We collect information in three main ways:

1. Directly from you (when you type it in)

2. Automatically (through cookies and technology)

3. From third parties (like payment processors)

You control what you share directly, and we give you options to limit automatic collection.

4.1 Information You Provide Directly

The most straightforward way we collect information is when you give it to us directly. This happens when you:

· Create an account: You provide your name, email, and create a password

· Make a purchase: You enter shipping and payment information

· Subscribe to emails: You share your email address for our newsletter

· Participate in surveys: You tell us about your preferences and experiences

· Write reviews: You share your thoughts about products

· Contact customer service: You reach out with questions or concerns

· Enter contests: You provide information to participate

· Join our loyalty program: You sign up for exclusive benefits

In each case, you're in control of what you share with us.

4.2 Information Collected Automatically

Modern websites collect certain information automatically to function properly and provide a good user experience. Here's what happens behind the scenes:

Cookies and Similar Technologies

Cookie Basics Explained
Cookies are small text files that help websites remember things about your visit. They're like a coat check ticket at a restaurant - they help us remember your preferences when you come back. For example, cookies keep items in your shopping cart even if you close your browser. They're not programs and can't harm your device.

Think of cookies as tiny notes your browser keeps about your visit to our Site. They help us:

· Remember what's in your shopping cart

· Keep you logged in as you browse

· Understand which products interest you

· Show you relevant advertisements

We use different types:

· Session Cookies: These are temporary and disappear when you close your browser

· Persistent Cookies: These stick around until they expire or you delete them

· First-Party Cookies: Set by Lord & Taylor directly

· Third-Party Cookies: Set by our service providers and partners

Other Tracking Technologies

Beyond cookies, we use:

· Web Beacons/Pixels: Tiny invisible images that tell us if you've opened an email or visited a page

· JavaScript Tags: Code snippets that track interactions like button clicks

· SDKs: Software in our mobile apps that helps us understand app usage

· Local Storage: A way for your browser to remember your preferences

🔬 Behind the Scenes
These technologies work together to create a smooth shopping experience. For instance, when you add an item to your cart on your phone and later check your laptop, your cart is still there. That's these technologies working together across devices to maintain your session.

Analytics Tools

We use various tools to understand how our Site performs:

· Google Analytics: For understanding site usage and performance

· Shopify Analytics: For ecommerce insights and conversion tracking

· Heat Mapping Tools: To understand how users interact with pages

· Session Recording: To improve user experience (with appropriate notices)

4.3 Information from Shopify

Since Shopify powers our ecommerce platform, they automatically collect certain information when you shop with us:

· Transaction information

· Checkout flow data

· Fraud prevention signals

· Technical and performance data

Shopify shares this information with us so we can fulfill your orders and improve our services.

4.4 Information from Other Sources

Sometimes we receive information about you from other places:

· Public Records: For identity verification when necessary

· Marketing Partners: To help us reach customers who might enjoy our products

· Social Media: When you interact with our posts or ads

· Third-Party Platforms: If you choose to log in using social media accounts

We're careful to work only with reputable sources and to use this information responsibly.

5. HOW WE USE YOUR INFORMATION

Now for the important part - what do we actually do with all this information? We use it to run our business, serve you better, and improve your shopping experience. Let's go through each use:

Usage Summary
We use your information for:

· ✅ Fulfilling your orders

· ✅ Providing customer service

· ✅ Personalizing your experience

· ✅ Marketing (with your permission)

· ✅ Preventing fraud

· ✅ Improving our services

5.1 Order Processing and Fulfillment

First and foremost, we use your information to get your orders to you:

· Process your payment securely

· Send order confirmations so you know we received it

· Coordinate with our warehouse to pack your items

· Work with shipping carriers to deliver your package

· Send tracking information so you can follow your order

· Handle returns and exchanges smoothly

· Process refunds when necessary

· Manage backorders and notify you when items are available

Without this information, we simply couldn't operate as an online retailer.

5.2 Account Management

If you create an account with us, we use your information to:

· Keep your account secure with authentication

· Remember your preferences and settings

· Maintain your order history for easy reordering

· Track your loyalty points and rewards

· Save your addresses and payment methods (securely!) for faster checkout

· Send important account updates

Your account is your personal shopping assistant, and we use your information to make it as helpful as possible.

5.3 Customer Service

When you need help, we use your information to:

· Respond to your questions quickly and accurately

· Look up your order history to resolve issues

· Handle complaints and find solutions

· Provide technical support if you're having trouble with our Site

· Process warranty claims

· Follow up to ensure your issue was resolved

Customer Service Privacy
When you contact customer service, we can see your order history and account details to help you faster. It's like when you call your bank - they need to verify who you are and see your account to assist. Our service team is trained to handle your information confidentially and only use it to help resolve your issue.

Good customer service requires context, and your information provides that context.

5.4 Marketing and Communications

With your permission (where required by law), we use your information to:

· Send promotional emails about sales and new products

· Text you exclusive offers (if you've opted in)

· Show you relevant ads as you browse the internet

· Send push notifications through our app

· Mail catalogs to your home (if requested)

· Invite you to special events

We try to make our marketing relevant and valuable, not annoying. You always have the choice to opt out.

5.5 Personalization

This is where things get interesting. We use your information to create a shopping experience tailored to you:

· Recommend products based on your past purchases and browsing

· Remember your sizes to make shopping easier

· Show search results relevant to your interests

· Customize our emails to feature products you might like

· Create a homepage that reflects your style

How Personalization Works
Imagine walking into your favorite local boutique where the staff knows your style. They might say, "We just got in a jacket you'd love!" Our personalization works similarly, using your shopping history to suggest items that match your taste. You can always browse outside your usual style - we won't judge!

The goal is to help you find what you love more quickly.

5.6 Analytics and Improvement

We analyze aggregated customer data to:

· Understand shopping trends and popular products

· Improve our website design and functionality

· Optimize our product selection

· Enhance our customer service training

· Measure the effectiveness of our marketing

· Test new features to see what works best

This analysis helps us make Lord & Taylor better for everyone.

5.7 Security and Fraud Prevention

Protecting you and our business is crucial. We use information to:

· Verify your identity for account security

· Detect and prevent fraudulent transactions

· Monitor for unauthorized access attempts

· Identify suspicious patterns of activity

· Comply with payment card security standards

· Maintain the overall security of our platform

Fraud Prevention Explained
Our fraud detection is like a security guard who knows the regular customers. If someone suddenly tries to ship 50 designer handbags to a new address using your account, our systems will likely flag it as suspicious. This protects both you and us from fraudsters. Sometimes legitimate orders get flagged - if this happens, we'll contact you to verify.

This behind-the-scenes work keeps your shopping safe.

5.8 Legal and Compliance

Sometimes we must use information for legal reasons:

· Comply with tax and financial reporting requirements

· Respond to legal requests from authorities

· Enforce our terms of service and policies

· Protect our intellectual property rights

· Maintain records as required by law

· Conduct internal audits

We take these obligations seriously and only use information as required.

5.9 Business Operations

Finally, we use information to run our business:

· Process payments and manage billing

· Plan inventory based on demand

· Develop business strategy

· Evaluate potential business partnerships

· Share with service providers who help us operate and fulfill orders

· Run our loyalty and rewards programs

This operational use ensures we can continue serving you effectively.

6. LEGAL BASIS FOR PROCESSING

You might wonder: "What gives Lord & Taylor the right to use my information?" Great question! We only process your personal information when we have a valid legal reason to do so. Here are the legal bases we rely on:

Legal Basis Made Simple
Think of legal basis like having a valid reason to do something. Just like you need a driver's license to drive a car, we need a legal basis to process your data. The main reasons are:

· Contract (to fulfill your order)

· Legitimate interests (to run our business)

· Legal requirements (to follow the law)

· Your consent (when you give permission)

We always have one of these reasons before using your data.

6.1 Contract Performance

When you place an order with us, we enter into a contract - you agree to pay, and we agree to deliver your items. To fulfill our end of the bargain, we need to process certain information:

· Your contact details to communicate about the order

· Shipping address to deliver your purchase

· Payment information to process the transaction

· Order details to ensure accuracy

This is the most straightforward basis - we need this information to do what you've asked us to do.

6.2 Legitimate Interests

Sometimes we process information based on our legitimate business interests, but we always balance these against your rights and interests. We rely on legitimate interests for:

· Fraud prevention: Protecting you and us from fraudulent transactions

· Security: Keeping our systems and your data safe

· Improvement: Analyzing how our Site is used to make it better

· Marketing to existing customers: Sending relevant offers to people who've shopped with us

· Business intelligence: Understanding our customers to serve them better

🤝 Balancing Act
"Legitimate interests" means we have a valid business reason that doesn't override your privacy rights. For example, preventing fraud is in everyone's interest - yours (protecting your account) and ours (avoiding losses). We always consider whether our business need justifies any privacy impact on you.

We've carefully considered each of these uses and believe they don't override your fundamental rights and freedoms.

6.3 Legal Obligations

The law sometimes requires us to process certain information:

· Tax authorities need transaction records

· Courts may require information for legal proceedings

· Regulators might request compliance documentation

· Law enforcement may need data for investigations

When the law requires it, we must comply.

6.4 Consent

For certain types of processing, especially marketing in some jurisdictions, we ask for your explicit consent:

· Email marketing (in certain states/countries)

· SMS marketing

· Non-essential cookies

· Precise location tracking

· Processing sensitive personal data

When we rely on consent, you can withdraw it at any time - we'll always respect your choice.

6.5 Vital Interests

In rare emergency situations, we might process information to protect someone's vital interests:

· Medical emergencies in our facilities

· Urgent safety concerns

· Life-threatening situations

This is exceptional and only used when absolutely necessary.

7. HOW WE SHARE YOUR INFORMATION

We understand that who we share your information with is just as important as how we use it. We're selective about sharing and only do so when necessary to provide our services or when required by law. Here's a detailed breakdown:

Sharing Philosophy
We will only share your data in limited circumstances and only with:

· Trusted service providers who help us operate (like shipping and/or fulfillment companies)

· Payment processors to handle transactions securely

· Marketing partners to show relevant ads (you can opt out)

· Legal authorities when required by law

· Every partner signs agreements to protect your data.

7.1 Service Providers

Running an online retail business requires help from specialized service providers. We share information with carefully selected partners who help us serve you:

Shopify and Ecommerce Services

Our primary technology partner:

· Shopify Inc.: Powers our entire ecommerce platform

· Shopify Payments: Processes payments securely

· Shop App: Provides order tracking and express checkout

· Checkout Extensions: Enhance your checkout experience

Shopify is integral to our operations, and we've chosen them for their strong security and privacy practices.

Payment Processors

To handle your payments securely:

· PayPal/Braintree: For PayPal and credit card processing

· Apple Pay: For seamless mobile payments

· Google Pay: For Android device payments

· Afterpay/Klarna: For buy now, pay later options

· Gift Card Processors: To manage gift card transactions

Payment Security Note
When you pay, your card details go directly to these secure payment processors, not through our servers. It's like handing your card to a cashier who runs it through their secure terminal. We see only what's needed to fulfill your order (like the last 4 digits of your card and whether the payment succeeded).

These providers see only what's necessary to process your payment safely.

Marketing and Analytics Partners

To reach you with relevant offers and understand our performance:

· Google: For analytics, advertising, and measuring ad effectiveness

· Meta (Facebook/Instagram): For social advertising and commerce

· TikTok: For reaching new audiences

· Pinterest: For visual discovery and shopping

· Email Service Providers: To manage our email campaigns

· SMS Providers: For text message marketing

We ensure these partners handle your data responsibly and give you control over marketing preferences.

Fulfillment and Logistics

To get your orders to you:

· Warehouse Partners: Who pick and pack your orders

· Shipping Carriers: FedEx, UPS, USPS, and others who deliver

· Drop-Ship Vendors: Some items ship directly from the manufacturer

· Returns Processors: To handle your returns efficiently

These partners only get the information needed to fulfill their specific role.

Customer Experience Providers

To help us serve you better:

· Customer Service Platforms: For managing support tickets

· Review Platforms: To collect and display product reviews

· Survey Tools: For gathering feedback

· Loyalty Program Managers: To track and manage rewards

These tools help us maintain high service standards.

7.2 Advertising Partners

We work with advertising networks to show you relevant ads around the web. Here's how it works:

· We share limited information (like a hashed email or browsing behavior)

· They help us show you Lord & Taylor ads on other websites

· They measure whether our ads are effective

· They help us find new customers who might enjoy our products

· They can suppress ads after you've made a purchase (so you don't see ads for items you just bought)

Ad Targeting Explained
Ever notice how you see ads for things you've browsed? That's retargeting. It's like a store employee saying, "Still thinking about that jacket? It's on sale now!" You can opt out through industry tools if you prefer not to see these targeted ads. You'll still see the same number of ads, just less relevant ones.

You can opt out of this type of advertising through industry tools.

7.3 Business Partners

Sometimes we may collaborate with other businesses:

· Brand Partners: For exclusive collections or co-branded products

· Affiliate Networks: Who earn commissions for referring customers

· Marketplace Partners: If we expand to sell on other platforms

· Corporate Clients: For business-to-business sales and services

We will only share what we deem necessary for the specific partnership.

7.4 Legal and Compliance Sharing

We may be required to share information in certain legal situations:

· Court Orders: When a court legally compels us

· Law Enforcement: For criminal investigations (with proper legal process)

· Regulatory Agencies: For compliance audits or investigations

· Legal Claims: To defend ourselves or protect our rights

· Fraud Prevention: To protect you, us, and others from fraud

7.5 Business Transfers

If our business structure changes, your information may be transferred:

· Mergers or Acquisitions: If we join with another company

· Asset Sales: If we sell part of our business

· Bankruptcy: If we face financial reorganization

· Due Diligence: During negotiations (under strict confidentiality)

7.6 With Your Consent

We share information when you specifically ask us to:

· Social Media Sharing: When you share products on social platforms

· Refer-a-Friend: When you recommend us to friends

· Third-Party Services: When you connect services to your account

· Contests/Promotions: With partners when you enter joint promotions

You're always in control of this type of sharing.

7.7 Aggregated and De-Identified Data

We may share information that can't identify you:

· Industry reports showing shopping trends

· Academic research on retail behavior

· Market insights for business planning

· Anonymous statistics about our customers

This helps advance understanding of retail without compromising anyone's privacy.

8. COOKIES AND TRACKING TECHNOLOGIES

Let's demystify cookies and tracking technologies. These tools help make your online shopping experience smoother and more personalized, but we want you to understand exactly how they work:

What Are Cookies, Really?

The Cookie Analogy
Imagine visiting a coffee shop where the barista remembers your usual order. That's what cookies do online - they help websites remember your preferences. Cookies are just text files, not programs. They can't access your hard drive, install viruses, or read your other files. They simply store information like "This user likes to shop in size Medium" or "Their cart has 3 items."

Imagine visiting a store where the staff remembers your name, what you bought last time, and what size you wear. Cookies help us provide that same personalized service online. They're small text files stored on your device that help our website remember information about your visit.

8.1 Types of Cookies We Use

Essential Cookies

These are the workhorses - without them, our Site simply wouldn't function:

· Shopping Cart: Remembers what you've added to your cart

· Login Status: Keeps you signed in as you browse

· Security: Protects your account and transactions

· Load Balancing: Ensures our Site runs smoothly during busy times

· Session Management: Maintains your preferences during your visit

Why These Matter
Essential cookies are like the foundation of a house - invisible but necessary. Without them, you'd have to log in on every page, your cart would empty randomly, and the site might crash during sales. They make basic functions possible.

You can't opt out of these because they're necessary for the Site to work.

Performance Cookies

These help us understand how our Site performs:

· How quickly pages load for you

· Which features you use most

· Where errors occur so we can fix them

· Which product pages are most popular

· How effective our search function is

This information helps us improve everyone's shopping experience.

Personalization Cookies

These remember your preferences to save you time:

· Your preferred currency and language

· Recently viewed items for easy access

· Saved size preferences

· Accessibility settings

· Location preferences for shipping

They're like having a personal shopping assistant who remembers your preferences.

Marketing/Advertising Cookies

These enable personalized marketing:

· Show you relevant Lord & Taylor ads on other sites

· Remind you about items in your cart

· Measure which ads bring customers to our Site

· Prevent showing you ads for items you've already purchased

· Help us understand which marketing campaigns work best

Ad Cookies Explained
These cookies help us avoid wasting your time and our money. Instead of showing random ads to everyone, we can show dress ads to dress shoppers and shoe ads to shoe lovers. If you opt out, you'll still see ads - just less relevant ones. It's your choice!

While not essential, these help us show you offers that might actually interest you.

Analytics Cookies

These enable us to understand how you interact with the site and identify ways we can improve your experience:

· Understand shopping trends and popular products

· Improve our website design and functionality

· Optimize our product selection

· Test new features to see what works best

8.2 Third-Party Cookies

Our partners may also place cookies when you visit our Site:

· Google: For analytics and advertising services

· Facebook/Meta: For social features and targeted advertising

· Shopify: For core ecommerce functionality

· Payment Providers: For fraud prevention and security

· Customer Service Tools: For chat features and support

We carefully vet all partners and require them to respect your privacy choices.

8.3 Managing Your Cookie Preferences

You have several options for controlling cookies:

Through Our Cookie Banner

When you first visit our Site, you'll see a cookie banner that lets you:

· Accept all cookies for the full experience

· Reject non-essential cookies

· Customize your preferences by category

Take Control
Our cookie banner isn't just a legal requirement - it's a real control panel. Your choices are remembered and respected throughout your visit. You can change your mind anytime through the cookie settings link in our footer.

Through Your Browser

All major browsers let you:

· Block all cookies (though this will impact Site functionality)

· Delete existing cookies

· Set preferences for specific websites

· Browse in "private" or "incognito" mode

Through Industry Tools

You can opt out of many advertising cookies through:

· NAI Opt-Out: optout.networkadvertising.org

· DAA Choices: aboutads.info/choices

· EDAA (EU): youronlinechoices.eu

Global Privacy Control (GPC)

We honor GPC signals where legally required. This is a browser setting that automatically communicates your privacy preferences.

8.4 What Happens If You Block Cookies?

We respect your choice, but blocking certain cookies may affect your experience:

· Essential Cookies: You won't be able to add items to cart or check out

· Personalization Cookies: You'll need to re-enter preferences each visit

· Marketing Cookies: You'll see less relevant ads (but the same number of ads)

· Analytics Cookies: We won't know if you're experiencing problems

8.5 Beyond Cookies: Other Tracking Technologies

Web Beacons/Pixels

These tiny, invisible images help us understand:

· Whether you opened our emails

· If you clicked on specific links

· Which pages you visited after seeing an ad

📧 Email Pixels Explained
When we send you an email, a tiny invisible image tells us if you opened it. This helps us stop sending emails to unused addresses and understand which subject lines work. If you prefer complete privacy, most email programs let you block images, which prevents this tracking.

They work with cookies to provide a complete picture of how our marketing performs.

Mobile App Technologies

Our app uses:

· SDKs: To understand app usage and performance

· Crash Reporting: To fix problems quickly

· Push Notification Tracking: To see which messages are effective

These help us improve your mobile shopping experience.

Device Fingerprinting

We limit fingerprinting and only use it for:

· Detecting and preventing fraud

· Ensuring account security

· Protecting against bot attacks

We believe in being transparent about all tracking methods we use.

9. YOUR PRIVACY RIGHTS AND CHOICES

Your privacy rights are fundamental, and we're committed to making it easy for you to exercise them. Different states provide different rights, but we extend many of these rights to all our customers regardless of location. Here's what you can do:

Your Rights Dashboard
Think of these rights as tools in your privacy toolkit:

· Access: See what data we have about you

· Correction: Fix any mistakes

· Deletion: Request we delete your data

· Opt-Out: Stop sale/sharing for ads

· Portability: Get your data in a usable format

· Restriction: Limit how we use your data

You can exercise any of these rights at any time - we're here to help!

9.1 Access Rights

You have the right to know what we know about you. You can request:

· All your personal information: A complete copy of what we have

· Categories of information: Types of data we've collected

· Sources: Where we got your information

· Purpose: Why we collected each type

· Sharing: Which types of third parties received your data

· Specific pieces: Particular data points you're curious about

Think of this as being able to see your complete customer file.

What You'll Receive
When you request your data, we provide it in an organized format. You'll see sections like "Account Information," "Order History," "Communication Preferences," etc. It's like getting a complete report card of your relationship with us - transparent and comprehensive.

9.2 Correction Rights

Mistakes happen, and you can ask us to fix them:

· Correct wrong addresses or contact information

· Update outdated preferences

· Fix misspelled names or incorrect details

· Complete missing information

Accurate data serves everyone's interests.

9.3 Deletion Rights

You can request we delete your personal information, with some exceptions:

· We must keep: Transaction records for tax purposes

· We must keep: Information needed for legal claims

· We must keep: Security-related data to prevent fraud

· We can delete: Marketing profiles and preferences

· We can delete: Browsing history and analytics data

· We can delete: Account information (though this closes your account)

Deletion Reality Check
We'd love to honor every deletion request completely, but law requires us to keep some records. For example, the IRS requires us to keep purchase records for tax purposes. We'll always explain what we can and can't delete and why. We delete everything we legally can.

We'll explain what we can and can't delete and why.

9.4 Opt-Out Rights

Sale/Sharing Opt-Out

You can tell us not to "sell" or "share" your information for:

· Targeted advertising to find you on other sites

· Creating lookalike audiences

· Cross-site tracking for ads

· Sharing with data brokers

Marketing Opt-Out

Control how we communicate with you:

· Email: Click unsubscribe in any marketing email

· SMS: Text STOP to opt out

· Push Notifications: Manage in your device settings

· Postal Mail: Contact us to update preferences

· Phone: Add yourself to our do-not-call list

We'll always honor your communication preferences.

9.5 Restriction Rights

Ask us to limit how we use your data:

· While you contest its accuracy

· If you believe processing is unlawful

· When you need it for legal claims

· While we process a deletion request

This is like putting a "hold" on certain uses.

9.6 Data Portability

Get your data in a format you can use:

· Machine-readable format (like CSV or JSON)

· Structured and organized

· Easy to transfer to another service

· Includes data you provided and data we generated about you

Portability in Practice
Data portability means you can take your information with you. It's like being able to transfer

10. STATE AND COUNTRY-SPECIFIC PRIVACY RIGHTS

Privacy laws vary by state and country, and we comply with all applicable requirements. If you're a resident of certain states, you may have additional rights:

🗺️ State Rights Overview

Privacy rights are like driver's licenses - they vary by state and country. Some states have comprehensive privacy laws giving you extensive rights, while others are still developing theirs. We apply the strongest protections we can and often extend rights beyond what's required. Here's what your state offers:

10.1 California Residents (CCPA/CPRA)

California led the way in privacy rights. If you're a California resident, you have:

Right to Know
Right to Delete
Right to Correct
Right to Opt-Out
Right to Limit
Right to Non-Discrimination
Special rights: Shine the Light, Do Not Track, Content removal for minors

10.2 Colorado Residents (CPA)

Access, correct, delete, opt-out (ads/sale/profiling), and appeal

10.3 Connecticut Residents (CTDPA)

Access, correct, delete, opt-out, enhanced appeal process

10.4 Virginia Residents (VCDPA)

Access, correct, delete, opt-out, data portability, appeal

10.5 Other States

Delaware, Iowa, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah

10.6 How to Appeal a Decision

If we deny your privacy request, you can appeal. We'll review it with fresh eyes and explain our final decision.

10.7 Residents of the European Union

If you are located in the EU, you may have rights under the GDPR:

Access, correct, erase, restrict processing, object, portability, no automated decisions

11. INTERNATIONAL DATA TRANSFERS

We use global infrastructure (e.g., Shopify in Canada) and apply safeguards like SCCs and vendor agreements to protect your data.

12. DATA SECURITY

Technical: TLS, encryption, firewalls
Administrative: Policies, training, access control
Monitoring: 24/7 detection and response
Shopify Security: PCI DSS, ISO 27001, SOC 2

13. DATA RETENTION

We retain data only as long as necessary, following legal and business needs. Retention periods vary by data type (e.g., account info, transactions, marketing, support).

14. CHILDREN’S PRIVACY

We don’t knowingly collect data from children under 16. Parents may contact us for deletion requests.

15. THIRD-PARTY LINKS AND SERVICES

We’re not responsible for the privacy practices of other websites. Always review third-party privacy policies.

16. CHANGES TO THIS POLICY

We update this Policy as needed. Material changes will be notified by email, banner, or app alert, and archived versions are available.

17. ACCESSIBILITY

We offer screen-reader compatible formats, large print, and assistance upon request. Feedback is welcome to improve accessibility.

18. CONTACT INFORMATION

Privacy Team
Regal LT Online LLC
Attn: Privacy Department
8 The Green, Suite #23185
Dover, DE 19901
Phone: 1-833-211-5882

General Customer Service
Phone: 1-833-307-0177

External Resources
You may also contact your State Attorney General, the FTC, or other applicable agencies if needed.